From NBC Sports –
NBC Sports Group’s March Toward 2012 London Games Begins with Launch of Most Comprehensive Digital Event Coverage in History
Site to Live Stream All Olympic Events for First Time Ever in Partnership with MVPDs
NEW YORK – April 18, 2012 – NBCOlympics.com, the NBC Sports Group website dedicated to the comprehensive coverage of the Olympic Games, re-launches today — exactly 100 days from the start of the 2012 Summer Olympics — with a deep look into the sports, athletes, stories, rivalries, and vast coverage the American audience will feast on during the upcoming London Games.
Prior to the Games, NBCOlympics.com will provide the most complete coverage of Olympic news, announcements and information leading up to London. The site will profile hundreds of athletes, all 32 sports, contain a treasure trove of great moments from prior Games, and an inside look at many of the athletes likely to represent Team USA in London.
During the Games, NBCOlympics.com will live stream every event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals. By comparison, NBCOlympics.com live streamed 25 sports and 2,200 hours for the 2008 Beijing Olympics. The vast majority of live streaming will only be available to authenticated cable, satellite or telco customers. The site will also feature rewinds of all event coverage, a steady stream of athlete profiles, event highlights, a tour of London as the host city, and more.
“The 100-day milestone is a perfect time to re-launch NBCOlympics.com, a site we remain committed to keeping as the foremost source for Olympic content both before and during the Games,” said Gary Zenkel, President, NBC Olympics. “We are very excited to offer this vast Olympic viewing experience to compliment and fuel our unprecedented daily network and cable coverage, especially the nightly primetime show.”
In another first, NBCOlympics.com will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). For example, during a session of track and field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.
NBCOlympics.com will also offer complete coverage of the U.S. Olympic Trials, and will feature a detailed viewing guide once those details are released.