NCAA Tournament First Four Ratings

From Turner Sports / CBS Sports –

truTV’s exclusive live doubleheader coverage of the First Four of the 2012 NCAA Men’s Basketball Championship on Tuesday, March 13 (6:30 p.m.-12 a.m. ET), averaged a 0.9 metered market household rating.  In 2011, the First Four averaged a 0.9 overnight metered market household rating through the first four telecasts.

Both of last night’s truTV telecasts – Mississippi Valley State vs. Western Kentucky (6:30-9:15 p.m.) and BYU vs. Iona (9:45 p.m.-12 a.m.) – earned a 0.9 metered market household rating, according to Nielsen.

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