From ESPN –
ESPN Launches ESPN3 Player on Facebook® Platform
Fans Can Watch Championship Week College Hoops Games Without Leaving Facebook
BRISTOL, Conn. – Just as college basketball tournaments get into full swing, sports fans in the U.S. will be able to watch live Championship Week 2012 games directly through Facebook via the launch of a syndicated ESPN3 player that will be available throughout the week. This marks the first time live, streaming sports games from an ESPN network will be available through the social networking platform. ESPN3 is a live, multi-screen network featuring more than 4,000 live events per year. In order to access the content, Facebook users must receive ESPN3 through an affiliated provider.
Beginning Thursday, fans will begin to discover the ESPN3 player by going to one of ESPN’s Facebook pages. Teams and conferences will also be able to display the ESPN3 player on their official fan pages to highlight live games for their fans. Replays of recently concluded events will be available as well.
For users who receive ESPN3 through an affiliated Internet service provider, the player will be able to automatically identify them as an authenticated user. Users whose subscription is tied to their video account will be directed to http://www.watchespn.com to authenticate.
Facebook’s mission is to give people the power to share and make the world more open and connected. Facebook users communicate and share information through the social graph, the network of connections and relationships between people. It is the fourth- most trafficked website in the United States.