Heat/Lakers deliver for TNT

From TNT Sports –

NBA onTNT Thursday Doubleheader, Led by the L.A.Lakers @ Miami Heat, Delivers an Overall 2.2 HH Metered Market Rating, +57%  
NBA on TNT’s exclusivedoubleheader coverage last night,led by the L.A. Lakers @ Miami Heat,delivered an overall2.2 HH metered market rating (+57% vs. corresponding games in 2011). Game Onefeaturing the Heat’s 98-87 win,started the night and delivered an overall 3.0 HH meteredmarket rating (+114%).     
  •  Game Two featured the Dallas Mavericks @ Utah Jazz and delivered an overall 1.4 HH metered market rating (+8%).  
  • TNT NBA Tip-off presented by AutoTrader.com pregame show featuring Ernie Johnson, Charles Barkley, Shaquille O’Neal and Kenny Smith delivered an overall 1.8 HH metered market rating, (+64%).
Last night’s game delivered the following in theirlocal DMA’s:
  • Los Angeles DMA averaged an 7.4 HH rating
  • Miami DMA averaged a 10.5 HH rating
  • Dallas DMA averaged a 3.6 HH rating
  • Utah DMA averaged a 3.0 HH rating
SourceNielsen Media Research. Arianna.  Based on metered marketLive+SD quarter hour data. 1/19/12 (Lakers/Heat, Mavericks/Jazz) vs.1/20/11(Mavericks/Bulls, Clippers/Trail Blazers).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: