From CBS Sports –
“THENFL ON CBS” BROADCASTS OF AFC WILD CARD AND DIVISIONAL PLAYOFF GAMESAVERAGING HIGHESTOVERALL VIEWERSHIP IN 25 YEARS FOR AFC TV PACKAGE
“THENFL ON CBS” Playoff Coverage Averaging Highest Rating in 16 Years
THE NFL ON CBS’sbroadcasts of the AFC Wild Card and Divisional Playoff games on Sunday, Jan.8 (Pittsburgh-Denver); Saturday, Jan. 14 (Denver-New England) and Sunday,Jan. 15 (Houston-Baltimore) are averaging 36.087million viewers, the highestviewer overall average for the first three playoff games for the AFC televisionpackage in 25 years (CBS records go back to 1987-88).
This year’s 36.087 million is up 2% from lastyear’s 35.376 million, and up 15%from 31.296 million in 2009-10.
THE NFL ON CBS’sWild Card and two Divisional Playoff games are averaging a national householdrating/share of 20.6/36, the highest averagefor the first three playoff games in 16 years (21.1/41; 1995-96;NBC).
This year’s 20.6/36 is up 1% from last year’s20.3/38, and up 14% from 18.1/33in 2009-10.
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