What Lockout? NBA TV Ratings Hit Record Highs

From NBA TV –

RECORD VIEWERSHIP FOR NBATV’s OPENING WEEK OF 2011-12 REGULAR SEASON
ChicagoBulls vs. Los AngelesClippers Game is Most Viewed Regular Season Game Ever on NBA TV
NBA TV tipped off its 96-game 2011-12regular season schedule, averaging 405,000total viewers (+120 percent from last season’s opening week) and approximately 300,000 households (+114 percent).  The ChicagoBulls vs. Los Angeles Clippers match-up on Dec. 30 was the most viewed regularseason game ever for the network, averaging 722,000total viewers, surpassing last season’s Miami Heat vs.Portland Trail Blazers game on March 8 (681,000 total viewers).
AdditionalNBA TV highlights from opening week (Dec. 25 – Jan. 1) include:
·        Along with the Bulls-Clippers game, NBA TV’sschedule last week produced a total of three games on the network’s Top10 most viewed games list:
o       Dec 28: New YorkKnicks vs. the Golden State Warriors averaged 594,000total viewers (7th overall)
o       Dec 26: Los AngelesLakers vs. the Sacramento Kings averaged 567,000total viewers (8th overall).
·        NBA TV key demographics are also up tripledigits compared to the network’s 96game 2010-11 regular season:
o       A 18-24:  128,999 vs. 55,000 (+133%)
o       A 18-49:  240,000 vs. 98,000 (+145%)
o       A 25-54:  231,000 vs. 95,000 (+143%)
o       M 18-34:  88,000 vs. 41,000 (+115%)
NBA TV GAMES OF THE WEEK:
JAN. 5 – JAN. 9
NBA TV  SCHEDULE (all times ET): JAN. 5 – JAN. 9
SATURDAY, JAN. 7
7 p.m.
                                NBA Regular Season: Charlotte Bobcats @Indiana Pacers
10:30 p.m.
                                NBA Regular Season: Milwaukee Bucks @ LA Clippers
SUNDAY, JAN. 8
7 p.m.
           NBA Regular Season: San Antonio Spurs @Oklahoma City Thunder
MONDAY, JAN. 9
7:30 p.m.
NBA Regular Season:  Charlotte Bobcats @ New York Knicks
       
  

Source:  Nielsen Media Research, StarTrak, based on Live +SD data stream for dates of the 2011-12 NBA Regular Seasonon NBA TV 8 game average (12/26/2011 to 1/1/2012) and 2010-11 NBA RegularSeason 1Q to-date average (12/27/2010 – 01/2/2011). All games on NBA TV includeNBA Regular Season, Preseason and Playoff games (9/27/2010 – 1/1/2012).

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