More BCS Bowl Ratings for ESPN – up 8%

From ESPN –

ESPN’s January 2 BCS Games Fast National Ratings: Up Eight Percent
Young Demos up Twenty-Plus Percent
Based on Nielsen’s Fast National ratings, ESPN’s two Bowl Championship Series games January 2 averaged a 10.7 household coverage rating, up eight percent from a 9.9 in 2011.  The Rose Bowl Game Presented by VIZIO drew an 11.8 rating and the Tostitos Fiesta Bowl earned a 9.7, down 10 percent and up 37 percent, respectively, from a year ago when the games were played on January 1.
Significantly, all the key male and adult demos were up by an even larger margin – double digits across the board – led by adults 18-34 and men 18-34.  Those categories saw increases of 23 and 21 percent, respectively, vs. last year’s pair of games.
Excluding NFL games, the Rose Bowl Game Presented by VIZIO ranks as the third most-viewed cable telecast (11,665,000 homes; 17,558,000 viewers – P2+) and third highest-rated ESPN telecast of all time, behind only the 2011 BCS National Championship and 2011 Rose Bowl (excludes breaking news).  The Tostitos Fiesta Bowl is ESPN’s fourth highest-rated non-NFL telecast in history.
ESPN & the BCS
ESPN’s second year of exclusive coverage of the five BCS matchups will continue tonight with the Allstate Sugar Bowl (Tuesday, Jan. 3, Michigan vs. Virginia Tech), Discover Orange Bowl (Wednesday, Jan. 4, West Virginia vs. Clemson) and Allstate BCS National Championship Game (Monday, Jan. 9, Alabama vs. LSU).  ESPN, ESPN Radio and ESPN3 will present all five BCS Bowl games with ESPN Deportes  and ESPN 3D also televising Allstate BCS National Championship Game.
In addition, ESPN is providing extensive on-site studio programming and reports across multiple shows and platforms, dedicated web pages for each bowl, re-airs of classic BCS games, international telecasts of all five games, encore presentations of the National Championship and more.  ESPN’s year-round commitment to college football includes more than 400 games, culminating with 33 bowls.



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