TNT’sCELTICS-KNICKS MATCHUP: CABLE’S BIGGEST CHRISTMAS DAY AUDIENCE EVER
TNTearns a 3.4 U.S.HH Rating and more than 5.9 Million Total Viewers as Network tips-off
2011-12NBA Season; Game ranks as Fourth Most-Watched Regular-Season Contest in CableTV History
NBA.comSees Strong Double Digit Increases
TNT opened its coverageof the 2011-12 NBA regular season on Christmas Day with more than 5.9 million total viewers, a 3.4 U.S. HH Ratingand 3.9 million households,marking the most-watched NBA regular-season game on Christmas ever oncable. The game, a two-point victory by the New York Knicks over theBoston Celtics, marked the official tip-off of the NBA regular season.
Only three games, allbroadcasted by TNT, delivered a higher audience for a NBA regular-season gameon cable then yesterday’s Boston-New York matchup.
Miami at Boston (7,348,000 total viewers on 10/26/2010)
Miami at Cleveland (7,096,000 total viewers on12/02/2010)
LA Lakers at Chicago (7,271,000 total viewers on 2/2/1996)
Locally,yesterday’s Celtics-Knicks game delivered a 7.8 U.S. HH Rating inBostonand a 7.2 U.S. HH Rating in
The Christmasafternoon matchup between the Knicks and Celtics also registered triple-digit growthin all key demos vs. TNT’s coverage of the 2010-11 NBA regular season,including:
U.S. HH Rating: 3.4 vs. 1.6 rating (+113%)
Total Viewers: 5,860,000 vs. 2,453,000 (+139%)
Households: 3,925,000 vs. 1,826,000 (+115%)
A18-34: 1,859,000 vs. 810,000 (+130%)
A25-54: 2,901,000 vs. 1,221,000 (+138%)
A18-49: 3,206,000 vs. 1,378,000 (+133%)
M18-34: 1,278,000 vs. 567,000 (+125%)
M18-49: 2,227,000 vs. 970,000 (+130%)
M25-54: 1,956,000 vs. 855,000 (+129% )
The day was also a huge success for NBA’s digital platforms asfans logged on to NBA.com for news, highlights and analysis. NBA.com experienced extensive traffic (domestic)throughout Christmas Day including:
Page Views: 20 million page views ( +67% versus Christmas 2010); this ranked as the site’s second highest day for page views; trails only LeBron James’ ‘The Decision’ in summer of 2010 (23.3 million).
Video Streams: 5.5 million (+84% versus Christmas 2010)
NBA on TNT Premiere Week Presented by AutoTrader.com continues on Tuesday, Dec. 27, with an exclusive doubleheader featuring theCeltics @ Heat (8 p.m. ET)followed by the Utah Jazz @ Lakers(10:30 p.m. ET). The actionwill continue on Thursday, Dec. 29,with another exclusive doubleheader featuring the Mavericks @ Oklahoma City Thunder (8 p.m. ET) followedby the Knicks @ Lakers (10:30 p.m. ET).
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